Protect Your Bandwidth From Content Thieves

  Content scraping, the process of automatically copying one website’s content and publishing it on another, has been gaining popularity lately. Content scrapers don’t really care if they’re caught plagiarizing the hard work of someone else, because they’re looking for better rankings on search engines, rather than a genuine audience to interact with. Nevertheless, it’s …

Limit Experimentation and Focus on Proven ROI

Membership in social network sites has been growing rapidly in the last few years and advertisers have been quick to exploit this opportunity. Along with this growth, advertising video spending is expected to grow 45% this year to reach $850 million.  Part of this increase is attributed to the added presence of professional video content …

How to Take Advantage of Your Great Communication Skills

  Despite technology’s presence—or perhaps because of it—there are an increasing number of concepts that remain mysterious to the average person. We can’t exactly blame John Q. Public’s lack of widespread knowledge, considering that there is simply so much available information nowadays. Because of limited options, people tend to take the easy route, and concentrate …

How the Flea Market Helps Freelance Negotiations

  If you have experience shopping at a flea market, then you also know how to effectively negotiate. The best hagglers in such venues know to fight for their interests while keeping the impression of a win-win deal intact. The key to getting the price at the flea market is the 50% rule. When someone …

FTC Sticks With Online Advertising Self-regulation

Government is resisting calls from some sectors to increase regulation in the online advertising industry.  The US Federal Trade Commission is urging the advertising industry to more meaningful and rigorous self-regulation even as it expanded the guidelines for online marketers engaged in behavioral advertising, according to a report by Grant Gross of IDG News.  FTC …

Direct TV Is Just Like On Line Video

Direct response video is a well-established, wildly successful marketing tool that is becoming mainstream throughout the Internet.  Since its inception on TV 20 years ago, direct response video has sold more than $100 billion of products for entrepreneurs and small business owners and people with great ideas and vision. In 2007 Direct Response TV is …