Limit Experimentation and Focus on Proven ROI

Membership in social network sites has been growing rapidly in the last few years and advertisers have been quick to exploit this opportunity. Along with this growth, advertising video spending is expected to grow 45% this year to reach $850 million.  Part of this increase is attributed to the added presence of professional video content …

FTC Sticks With Online Advertising Self-regulation

Government is resisting calls from some sectors to increase regulation in the online advertising industry.  The US Federal Trade Commission is urging the advertising industry to more meaningful and rigorous self-regulation even as it expanded the guidelines for online marketers engaged in behavioral advertising, according to a report by Grant Gross of IDG News.  FTC …